I help B2B contract manufacturers and logistics service providers, including 3PLs, warehousing, and freight forwarders, see whether they appear and address the gaps when they do not. I spent 25 years on the buying side of supplier discovery. Now I help qualified suppliers become easier to find, evaluate, and cite.
I run 3 searches for your category on ChatGPT and Perplexity and send you a one-page PDF showing which competitors appear and where your company is missing, with no obligations.
Buyer-intent queries built from verified public credentials, tested across AI platforms in clean sessions, with competitor results recorded exactly as returned. Scores, credentials, and competitor results reflect realistic findings from the sectors shown.
The company appeared once across six tests, returned by ChatGPT under the name of its trucking operation rather than its warehousing and fulfillment business. It holds FDA registration, HACCP certification, certified organic handling, and DEA certification. None of those credentials connected to the buyer searches that should surface them.
The company appeared in 2 of 6 tests, both times on Perplexity only, for the hazmat consolidation and project cargo queries. It did not appear on ChatGPT for any of the three queries. Expeditors, DSV, and Kuehne+Nagel each appeared in 2 of 6 tests as large global forwarders rather than specialized NVOCC operators.
The company appeared in 1 of 6 tests, on Perplexity only. It holds ISO 13485 certification, FDA registration, and operates a certified cleanroom. The most frequent competitor appeared in 5 of 6 tests across both platforms. Both hold ISO 13485 certification and operate in the same product category. The results did not appear to reflect the two companies' core certification or manufacturing capabilities alone.
The work covers contract manufacturing, including cosmetics, personal care, and medical device industries, and logistics service providers including 3PLs, warehousing, trucking, fulfillment, freight forwarding, and customs brokerage.
Each assessment uses specific qualification criteria in terms of terminology, qualification standards, and sourcing requirements that buyers rely on when searching for suppliers for their own category. Depending on the sector, these may include ISO 22716, GMP, FDA registration, ISO 13485, cleanroom classification, minimum order requirements, CTPAT, bonded warehousing, FTZ status, and FMC licensing.
Three stages, starting with the audit and ending with a ready-to-execute package. Built around how buyers actually find and evaluate suppliers.
Before the audit begins, a short intake form captures your capabilities, certifications, service specializations, and target buyers. I use that information to build the query set.
My approach comes from the buying side of supplier discovery, rather than from an SEO background. I'm based in Cambridge, Massachusetts.
Introductory pricing for the first 5 clients. The retainer is discussed during the debrief, after we have reviewed the audit findings together.
Re-audit scheduled at 8 weeks to verify implementation and visibility progress. No retainer commitment required. This is part of the standard package to ensure end-to-end support.
Each month builds on the last. As competitors publish new content and AI platforms return new results, the retainer tracks what changed, tests new query variants and buyer angles, and delivers a corrective action based on what's actually moving.
Introductory pricing closes after 5 clients. Clients who sign at the introductory rate keep it for the first 6 months of their retainer. Standard rates apply to all new clients thereafter.
In the assessments run to date, Perplexity has sometimes reflected new or updated content within several weeks. ChatGPT, Gemini, and Claude have generally taken longer to show consistent movement, often several months. Timing varies by supplier and cannot be predicted precisely.
Two things determine the speed: how quickly you implement the delivered assets, and how actively your competitors are building their own presence in parallel. Visibility develops through continued implementation and monitoring, not a single change made once.
The 8-week re-audit checks for early signals from implemented actions. The retainer continues that work over time. Suppliers who implement quickly and consistently tend to see results sooner than those who do not.
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COMMON QUESTIONS
The full audit tests 20 buyer-intent queries across four AI platforms: ChatGPT, Perplexity, Gemini, and Claude. Each query is built the way a real buyer in your category would search, not generic keyword phrases.
For example, a cosmetics contract manufacturer might be tested against a query like "ISO 22716 certified contract manufacturer with low MOQ for skincare brands US," while a 3PL might be tested against "FDA registered HACCP audited 3PL for organic food and beverage warehousing in the US." Every query result is recorded: whether you appear, who appears instead, and what those competitors have published that you have not. You receive a summarized report of these findings as standard. Raw query outputs are available on request.
No, and any provider who claims to guarantee a specific AI platform result should be treated with caution. These platforms are not controlled by anyone outside the companies that build them, and their responses can shift based on factors no consultant or agency can promise to influence.
What the audit guarantees is the diagnostic itself: a clear, evidence-based picture of where you stand today, the visible differences between your public record and those of recurring competitors, and prioritized corrective actions for closing that gap. The re-audit at 8 weeks measures whether implemented changes produced movement, honestly, whether the result is positive or not.
AI platforms generate each answer fresh, so the same query can return different results run to run. A single reading captures one version of that variability, not a stable pattern.
That variability matters most for close comparisons between competitors. Appearance counts in this audit reflect what was observed during a specific testing period, not a permanent characterization. Complete absence for you, missing from every test, is the one finding that doesn't require that caveat, since there's no ambiguous margin to interpret. It's why the retainer tests each priority query monthly rather than once.
Traditional SEO focuses on ranking in Google search results. AI visibility, sometimes called AEO or GEO, focuses on appearing inside AI-generated answers.
A supplier can rank well on Google and still be missing from ChatGPT, Perplexity, Gemini, or Claude responses. AI platforms look for different signals when deciding which companies to mention, describe, or cite.
SEO still matters because brand-owned websites can feed AI visibility. But the goal is different. You are not only trying to win a blue link. You are trying to become part of the answer.
The credentials that matter most are the ones buyers actually include in their search queries, and these go beyond formal certifications. Certifications like ISO 9001, ISO 13485, SQF, or CTPAT matter when your category requires them and buyers search for them by name. But credentials can also include specialized capabilities (such as cleanroom classification, MOQ flexibility, or geographic coverage), operational facts (such as years in business, facility size, or ownership structure), and clearly described service specializations that distinguish you from generalist competitors.
Having the credential is not enough. It needs to be visible in clear, structured, public content that AI tools can read and connect to the right buyer searches. A supplier with the strongest certifications in their category can still be invisible if that information is buried in a PDF or missing from their website entirely.
The audit and Action Pack deliver ready-to-execute findings and assets. None of this improves visibility on its own until it is implemented.
You review and approve everything before it goes live, then implement it: updating your website, adding the structured data, publishing the LinkedIn content, and posting the Medium article, typically within the timeframe agreed at the debrief call. If you don't have someone who can make these changes, identify that person, internal staff or an outside contractor, before the engagement begins. Results depend on implementation.
AI search visibility goes by several names: GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), AI SEO, and LLMO (Large Language Model Optimization). Whatever terminology your team uses, the practical question is the same: can AI platforms identify and accurately describe your company when a buyer asks.
📍 Cambridge, Massachusetts, USA
If you've seen the snapshot and want to dig into a full audit, book a 20-minute call. I'll have already looked at your website and run some preliminary queries before we speak. No prep needed on your end.
Key terms summarised here for transparency. The complete agreement is available in the full Terms of Service.
Full audit fee is due before work begins. Retainer requires a 3-month minimum.
AI platform responses are probabilistic and cannot be promised. See the FAQ above for what the audit guarantees instead.
This service delivers ready-to-execute analysis and assets. Implementing them into your website and channels is your responsibility. See the FAQ above for what's expected of you after the audit.
Delivered assets (website copy, articles, FAQ content) are fully yours upon payment, with no restrictions on use. The underlying query methodology remains confidential.
Genuinely confidential information, such as trade secrets or unreleased product details, should not be discussed during this engagement. Findings, queries, and your engagement details are kept confidential on my end as well.
Retainer engagements require 30 days written notice to cancel. Additional post-engagement obligations apply for 12 months and are detailed in the full Terms of Service.
Service provided by Mounir Ouhadi, independent consultant based in Cambridge, MA, USA. These terms apply to all engagements and are agreed to at the point of payment confirmation.